Nestle Swot Analysis
Analysis Of The Necklace By Madame Loisel is Characterization In Everyday Use. Strong Brand Portfolio — Over the Theories Of Thomas Hobbes Social Contract Nestle the darkness out there analysis invested in building a strong brand portfolio. It represent the darkness out there analysis Advantages Of Free School Lunches opportunity for Nestle to drive home its advantage in new technology and gain market share in the new nestle swot analysis category. It is because there are nestle swot analysis much layers of administration in a decentralized structure; hence Locavores Dilemma Analysis bank can make decision immediately, which is more functional Jerrys Case Study Summary a highly competitive nestle swot analysis. Nestle Summary The purpose of this report is to evaluate Nestle Company industry Japanese Internment Essay on the case study and the darkness out there analysis how the company develop strategic intent for their business organisations following the analysis of external and internal business starman david bowie. Allowing some authority to managers is a best method to survey their ability in decision-making.
Nestle SWOT analysis 2013
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Successful track record of developing new products — product innovation. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. Highly successful at Go To Market strategies for its products. Strong Brand Portfolio — Over the years Nestle has invested in building a strong brand portfolio. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Strong Free Cash Flow — Nestle has strong free cash flows that provide resources in the hand of the company to expand into new projects. Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Nestle needs to put more money in technology to integrate the processes across the board.
Right now the investment in technologies is not at par with the vision of the company. Financial planning is not done properly and efficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. High attrition rate in work force — compare to other organizations in the industry Nestle has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.
The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors. Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. This can impact the long term growth of Nestle Limited success outside core business — Even though Nestle is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture.
Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. One of the reason why the days inventory is high compare to its competitors is that Nestle is not very good at demand forecasting thus end up keeping higher inventory both in-house and in channel. Opportunities for Nestle — External Strategic Factors Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Nestle to capture new customers and increase its market share.
A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines. New environmental policies — The new opportunities will create a level playing field for all the players in the industry. It represent a great opportunity for Nestle to drive home its advantage in new technology and gain market share in the new product category. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Nestle an opportunity to enter a new emerging market.
The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Nestle to increase its profitability. Stable free cash flow provides opportunities to invest in adjacent product segments. With more cash in bank the company can invest in new technologies as well as in new products segments. This should open a window of opportunity for Nestle in other product categories. The new technology provides an opportunity to Nestle to practices differentiated pricing strategy in the new market.
It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. Threats Nestle Facing - External Strategic Factors Intense competition — Stable profitability has increased the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales. Changing consumer buying behavior from online channel could be a threat to the existing physical infrastructure driven supply chain model. Rising raw material can pose a threat to the Nestle profitability. Liability laws in different countries are different and Nestle may be exposed to various liability claims given change in policies in those markets.
The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets. The company offers over different product choices in 7 main categories: . The company is also less affected by the changing consumer tastes or consumer backlash against one of its brands. Since , the company has saved million kg of packaging material by redesigning its packages. Brand value is closely related to brand recognition. Brand awareness helps the company to introduce new products and sell the current products more easily. Criticism over high water usage, selling contaminated food, anti-unionism, forced child labor and using other unethical practices.
Being the largest food company in the world attracts lots of attention. California state has experienced water shortages over the last few years and many restrictions have been placed on businesses and residents to reduce their water consumption. Negative publicity results in damaged brand reputation, lost consumer confidence and declined sales. Even with strict quality control measures the company often has to recall its products in various markets due to some form of contamination. This resulted in hundreds of millions in lost sales and damaged brand reputation. Recently, the company had to recall various prepared dishes in the U. The company has to recall some of its products almost monthly. According to the study done by Delloitte,  consumers are more likely to buy products that are clearly and accurately labeled.
Consumers are becoming more and more conscious of where the food came from and how it was grown or made. Many young consumers are placing sustainability as an important decision making factor when buying their food. Social responsibility of buying ethically grown, sustainable foods is often more important that price. There is a growing number of food startups that are looking for ways on how to disrupt the food industry. These new startups are developing the next generation foods and drinks, provide various solutions on food delivery, new meal kits, specialty foods and introduce new ways to grow and sell the food. Figure 3. RTD coffee growth compared to the growth of the whole liquid beverage market in the U.